Marketing Technology Cases

Our client has a database consisting of nearly 25 million business contacts and records. This includes company names, personal data, contact information, and other information. This database is used for generating leads for customers to find clients for their businesses.

OUR CLIENT ASKED US TO…

1
Clean up an extensive database, which contains various and numerous information.
2
Design tools for searching, analyzing, and reporting from this database.
3
Develop a search feature that includes all relevant job titles.

WE DEVELOPED

Software that uses a geotargeting approach, in addition to targeting through company geolocation, revenue ranges, and job titles.

This enabled users to reach decision makers quickly and affordably with customizable marketing messages.

Bridge Marketing is a best practices Marketing Automation Technologies provider focused on efficient customer acquisition.

The company is founded on a unified platform integrating multichannel data, advanced analytics, cloud-based data hygiene, and segment targeting technologies. The Marketing Operations teams at Bridge Marketing enable businesses to increase marketing performance with end-to-end marketing services and data services.

Bridge Marketing sends millions of marketing emails per month on behalf of clients’ advertisement campaigns. The emailing deployment process operates via multiple Email Service Providers (ESPs) with multiple accounts per each ESP.

Marketing Operations teams were spending a burdensome amount of time and energy sourcing and managing email advertising campaigns, processing email content and measuring program results. They also could not keep up with pipeline requirements. That’s when they got in touch with Data Pro.

To increase deliverability metrics and decrease the time for campaign set ups, a new proprietary algorithm was required. The business automation process needed to be connected to the Salesforce CRM system, the Reputation metrics providers, and a number of other external services into a single streamlined process.

Bridge Marketing has a database consisting of nearly 25 million business contacts and records.

This includes company names, personal data, contact information, and other information. This database is used for generating leads for customers to find clients for their businesses.

The Company faced following challenges:

Bridge Marketing needed tools for searching, analyzing, and reporting from this database.

Bridge Marketing needed its raw data – which contains individual and company information – needed to be cleaned up.

Bridge Marketing needed a search feature which would include all relevant job titles. For example, “Developer”, “Programmer” and “Software engineer” are almost identical positions, and search results for all three should appear when looking for one of them.

Bridge Marketing needed a separate feature for healthcare job titles.

Data Pro developed software that uses geotargeting in addition to targeting through company size and revenue ranges, company names and job levels, functions and titles.

Data Pro’s improved platform led to more successful identification of audience for Bridge’s customers. Bridge’s clients were able to reach corporate executives they targeted quickly and affordably, and they were able to customize marketing messages to their exact audiences.

The software allows search by job titles using Standard Occupational Codes (SOC) and integration with the O*NET software, which is the primary source of occupational information in the US.

Data Pro developed a separate proprietary algorithm using the Health Care Provider Taxonomy Codes from the National Uniform Claim Committee (NUCC). Data Pro’s algorithm utilized the National Provide Identification (NPI) database to match and assign each health professional a medical taxonomy code.

Users are able to include or exclude suggested job titles that are relevant to the one being searched for.

Data Pro’s B2B system uses a number of other external web services to prepare and clean the data, including email hygiene and validation, USPS address validation, etc.

Our solutions significantly increased Bridge Marketing’s sales and improved its reputation for providing clean data.

TECHNOLOGIES

Symfony

PostgreSQL

JQuery

Our client is founded on a unified platform integrating multichannel data, advanced analytics, and cloud-based data hygiene and segment targeting technologies. The Marketing Operations teams needed a seamless campaign deployment and statistics collection in one convenient location.

OUR GOALS INCLUDED TO…

Enable creation of customized assets and deploying email campaigns through single interface within multiple Email Service Providers.

Simplify and automate the email content preparation, testing and validation as well as feedback analysis.

WE ACHIEVED THEM THROUGH…

Data Pro’s integration of the Salesforce with the Salesforce Marketing Cloud, Pardot and almost a dozen other providers, allowed seamless access to marketing campaign deployment, email content management and analytics collection directly through the Data Pro’s portal.

Bridge Marketing is a best practices Marketing Automation Technologies provider focused on efficient customer acquisition.

The company is founded on a unified platform integrating multichannel data, advanced analytics, cloud-based data hygiene, and segment targeting technologies. The Marketing Operations teams at Bridge Marketing enable businesses to increase marketing performance with end-to-end marketing services and data services.

Bridge Marketing sends millions of marketing emails per month on behalf of clients’ advertisement campaigns. The emailing deployment process operates via multiple Email Service Providers (ESPs) with multiple accounts per each ESP.

Marketing Operations teams were spending a burdensome amount of time and energy sourcing and managing email advertising campaigns, processing email content and measuring program results. They also could not keep up with pipeline requirements. That’s when they got in touch with Data Pro.

To increase deliverability metrics and decrease the time for campaign set ups, a new proprietary algorithm was required. The business automation process needed to be connected to the Salesforce CRM system, the Reputation metrics providers, and a number of other external services into a single streamlined process.

 

The Data Pro Salesforce CRM integration allowed Bridge Marketing to work concurrently within Salesforce, campaign data dynamically synchronized into a platform developed by Data Pro.

The custom platform integrated with almost a dozen of Email Service Providers that allows seamless campaign deployment and statistics collection in one convenient location.

The Company faced following challenges:

  • Work across platforms in real-time, synchronize Salesforce CRM data to external database in order to create customized assets and deploy email campaigns using single interface into multiple Email Service Providers (ESPs).
  • Prepare and deploy email advertising campaigns to a single or multiple ESPs
  • Simplify and automate the email content preparation, testing and validation.
  • Collect and aggregate campaign feedback from the deploying ESPs into a single, user-friendly dashboard.
  • Data Pro’s solution allowed seamless access to marketing campaign deployment, email content management and analytics collection directly through Data Pro’s portal.

The Marketing Operations teams use the online portal to setup, edit, and execute email campaigns by editing or creating new email content. Email content can be personalized using Data Pro form fields or by referencing fields in the email list. Data Pro’s portal is integrated with a number of other digital marketing platforms, which includes: PointInteractive, Campaigner, InfoFirst, JungoMail, MailJet, Maropost, ActOn, SmartFocus, WhatCounts, Pardot

TECHNOLOGIES

Symfony

PostgreSQL

JQuery

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