Software that uses a geotargeting approach, in addition to targeting through company geolocation, revenue ranges, and job titles.
This enabled users to reach decision makers quickly and affordably with customizable marketing messages.
Bridge Marketing is a best practices Marketing Automation Technologies provider focused on efficient customer acquisition.
The company is founded on a unified platform integrating multichannel data, advanced analytics, cloud-based data hygiene, and segment targeting technologies. The Marketing Operations teams at Bridge Marketing enable businesses to increase marketing performance with end-to-end marketing services and data services.
Bridge Marketing sends millions of marketing emails per month on behalf of clients’ advertisement campaigns. The emailing deployment process operates via multiple Email Service Providers (ESPs) with multiple accounts per each ESP.
Marketing Operations teams were spending a burdensome amount of time and energy sourcing and managing email advertising campaigns, processing email content and measuring program results. They also could not keep up with pipeline requirements. That’s when they got in touch with Data Pro.
To increase deliverability metrics and decrease the time for campaign set ups, a new proprietary algorithm was required. The business automation process needed to be connected to the Salesforce CRM system, the Reputation metrics providers, and a number of other external services into a single streamlined process.
Bridge Marketing has a database consisting of nearly 25 million business contacts and records.
This includes company names, personal data, contact information, and other information. This database is used for generating leads for customers to find clients for their businesses.
The Company faced following challenges:
Bridge Marketing needed tools for searching, analyzing, and reporting from this database.