Stories
/ Stories
Discover how we’re achieving outcomes for our customers

OUR CLIENTS REAP THE BENEFITS
OF STREAMLINED BUSINESS PROCESSES

01 ADAPTIVE DELIVERY ROUTING SYSTEM

Our client sends millions of marketing emails per month on behalf of clients’ advertisement campaigns. The emailing deployment process operates via multiple Email Service Providers (ESPs) with multiple accounts per each ESP.

Bridge Marketing is a best practice Marketing Automation Technologies provider focused on efficient customer acquisition.

The company is founded on a unified platform integrating multichannel data, advanced analytics, cloud-based data hygiene, and segment targeting technologies. The Marketing Operations teams at Bridge Marketing enable businesses to increase marketing performance with end-to-end marketing services and data services.

Bridge Marketing sends millions of marketing emails per month on behalf of clients’ advertisement campaigns. The emailing deployment process operates via multiple Email Service Providers (ESPs) with multiple accounts per each ESP.

Marketing Operations teams were spending a burdensome amount of time and energy sourcing and managing email advertising campaigns, processing email content and measuring program results. They also could not keep up with pipeline requirements. That’s when they got in touch with Data Pro.

To increase deliverability metrics and decrease the time for campaign set ups, a new proprietary algorithm was required. The business automation process needed to be connected to the Salesforce CRM system, the Reputation metrics providers, and a number of other external services into a single streamlined process.

Bridge Marketing required a new proprietary algorithm in order to improve their process management and performance metrics.

The Company faced following challenges:

  1. Decreasing the bounce rate and increasing deliverability metrics are both critical to successful email advertisement.
  2. Building an aggregation tool in order to successfully manage campaigns involving a multitude of accounts and large email volumes.
  3. Automating campaign set-up in order to improve accuracy and time efficiency.
  4. Building a single interface for reviewing the ROI by vendor and providing cost analysis to the client.
The proprietary algorithm, developed by Data Pro, automates decision making to deploy advertising campaigns through a variety of ESPs, based on statistical data.

The campaign statistics collection enables the aggregation of multiple reporting sources into a single, user-friendly dashboard. The reporting tool features campaign statistical results and financial cost analysis.

Data Pro developed the new system according to feedback from ESPs, ISPs and email system monitors. This strategy was successful since it led to a decrease in the bounce rate and increase in email delivery rates.

Data Pro simplified and automated content preparation and testing. The new email test and validation feature allows the user to preview the email in almost 60 different email clients and mobile devices in the unified interface. The user can prepare, deliver, monitor and review campaigns in this interface.

Growth of conversion rate,
improvement in customers brands ranking, market share rise

02 BUSINESS FIRMOGRAPHICS SYSTEM

Our client has a database consisting of nearly 25 million business contacts and records. This includes company names, personal data, contact information, and other information. This database is used for generating leads for customers to find clients for their businesses.

Bridge Marketing is a best practices Marketing Automation Technologies provider focused on efficient customer acquisition.

The company is founded on a unified platform integrating multichannel data, advanced analytics, cloud-based data hygiene, and segment targeting technologies. The Marketing Operations teams at Bridge Marketing enable businesses to increase marketing performance with end-to-end marketing services and data services.

Bridge Marketing sends millions of marketing emails per month on behalf of clients’ advertisement campaigns. The emailing deployment process operates via multiple Email Service Providers (ESPs) with multiple accounts per each ESP.

Marketing Operations teams were spending a burdensome amount of time and energy sourcing and managing email advertising campaigns, processing email content and measuring program results. They also could not keep up with pipeline requirements. That’s when they got in touch with Data Pro.

To increase deliverability metrics and decrease the time for campaign set ups, a new proprietary algorithm was required. The business automation process needed to be connected to the Salesforce CRM system, the Reputation metrics providers, and a number of other external services into a single streamlined process.

Bridge Marketing has a database consisting of nearly 25 million business contacts and records.

This includes company names, personal data, contact information, and other information. This database is used for generating leads for customers to find clients for their businesses.

The Company faced following challenges:
  1. Bridge Marketing needed tools for searching, analyzing, and reporting from this database.
  2. Bridge Marketing needed its raw data - which contains individual and company information - needed to be cleaned up.
  3. Bridge Marketing needed a search feature which would include all relevant job titles. For example, “Developer”, “Programmer” and “Software engineer” are almost identical positions, and search results for all three should appear when looking for one of them.
  4. Bridge Marketing needed a separate feature for healthcare job titles.
Data Pro developed software that uses geotargeting in addition to targeting through company size and revenue ranges, company names and job levels, functions and titles.

Data Pro's improved platform led to more successful identification of audience for Bridge's customers. Bridge's clients were able to reach corporate executives they targeted quickly and affordably, and they were able to customize marketing messages to their exact audiences.

The software allows search by job titles using Standard Occupational Codes (SOC) and integration with the O*NET software, which is the primary source of occupational information in the US.

Data Pro developed a separate proprietary algorithm using the Health Care Provider Taxonomy Codes from the National Uniform Claim Committee (NUCC). Data Pro's algorithm utilized the National Provide Identification (NPI) database to match and assign each health professional a medical taxonomy code.

Users are able to include or exclude suggested job titles that are relevant to the one being searched for.

Data Pro's B2B system uses a number of other external web services to prepare and clean the data, including email hygiene and validation, USPS address validation, etc.

Our solutions significantly increased Bridge Marketing's sales and improved its reputation for providing clean data.

OUR SOLUTIONS INCREASE
CLIENT'S SALES AND REVENUE VOLUME

03 SALESFORCE AND DIGITAL MARKETING PLATFORMS INTEGRATION

Our client is founded on a unified platform integrating multichannel data, advanced analytics, and cloud-based data hygiene and segment targeting technologies. The Marketing Operations teams needed a seamless campaign deployment and statistics collection in one convenient location.

Bridge Marketing is a best practices Marketing Automation Technologies provider focused on efficient customer acquisition.

The company is founded on a unified platform integrating multichannel data, advanced analytics, cloud-based data hygiene, and segment targeting technologies. The Marketing Operations teams at Bridge Marketing enable businesses to increase marketing performance with end-to-end marketing services and data services.

Bridge Marketing sends millions of marketing emails per month on behalf of clients’ advertisement campaigns. The emailing deployment process operates via multiple Email Service Providers (ESPs) with multiple accounts per each ESP.

Marketing Operations teams were spending a burdensome amount of time and energy sourcing and managing email advertising campaigns, processing email content and measuring program results. They also could not keep up with pipeline requirements. That’s when they got in touch with Data Pro.

To increase deliverability metrics and decrease the time for campaign set ups, a new proprietary algorithm was required. The business automation process needed to be connected to the Salesforce CRM system, the Reputation metrics providers, and a number of other external services into a single streamlined process.

The Data Pro Salesforce CRM integration allowed Bridge Marketing to work concurrently within Salesforce, campaign data dynamically synchronized into a platform developed by Data Pro.

The custom platform integrated with almost a dozen of Email Service Providers that allows seamless campaign deployment and statistics collection in one convenient location.

The Company faced following challenges:
  1. Work across platforms in real-time, synchronize Salesforce CRM data to external database in order to create customized assets and deploy email campaigns using single interface into multiple Email Service Providers (ESPs).
  2. Prepare and deploy email advertising campaigns to a single or multiple ESPs
  3. Simplify and automate the email content preparation, testing and validation.
  4. Collect and aggregate campaign feedback from the deploying ESPs into a single, user-friendly dashboard.
Data Pro’s solution allowed seamless access to marketing campaign deployment, email content management and analytics collection directly through Data Pro's portal.

The Marketing Operations teams use the online portal to setup, edit, and execute email campaigns by editing or creating new email content. Email content can be personalized using Data Pro form fields or by referencing fields in the email list. Data Pro's portal is integrated with a number of other digital marketing platforms, which includes:

  • 1PointInteractive
  • Campaigner
  • InfoFirst
  • JungoMail
  • MailJet
  • Maropost
  • ActOn
  • SmartFocus
  • WhatCounts
  • Pardot (B2B marketing Automation by SalesForce)

ENHANCED MARKETING PERFORMANCE
DUE TO CUSTOMIZED INTEGRATED PLATFORM

04 NARROW-FOCUSED ONLINE E-COMMERCE PLATFORM

Our client is the premier online e-commerce platform that enables purveyors and restaurants to build win-win business relationships. Vendors list their product ranges and prices. Restaurants search the database and place orders with choosen vendors.

eFoodJunction is a startup internet company focusing on the hospitality industry by creating an electronic platform where vendors and restaurants meet to conduct mutually beneficial business.

Vendors upload their product range and prices and restaurants search and place orders for their products.

eFoodJunction needed an online platform that simplifies interactions and improves relations between restaurants and purveyors.

The Company also needed a way to group categories of grocery items from multiple vendors to be presented to restaurants.

Data Pro developed the eFoodJunction platform, which includes product search and a shopping list builder as well as features such as order placement and delivery management.

The new eFJ platform allowed categorization of food groups. Data Pro accomplished this by implementing the taxonomy codes from the National Nutrient Database.

Vendors are now able to upload or synchronize a range of products and tiered prices to eFoodJunction. Food categories are assigned to each product.

Food kitchens search the eFJ database to obtain the most competitive prices for their menus and place orders with their vendor of choice.

Restaurants are able to place a single order with multiple vendors, getting the best available prices from vendors that they are dealing with.

Vendors can compete with each other in terms of quality of service and price competitiveness.

REACHED WIN-WIN SOLUTIONS
WITH UNIQUE E-COMMERCE PLATFORM